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WOSADO Introduces Botanic Collection of Magnetic Lashes

The Tulip Style from WOSADO's Botanic Collection is a full-volume lash that goes on via a clip-on magnetic applicator and comes off cleanly.

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By: Rachel Klemovitch

Assistant Editor

WOSADO is an emerging beauty brand focused on the magnetic eyelash niche. Using a self-developed proprietary Soft Magnetic Science System. The brand combines tech and beauty safely and sustainably. 

Driven by users’ needs and rooted in technology, it controls every stage of product development with meticulous attention to detail.

The lashes are categorically different from anything else currently on the market: no glue, no liner, no applicator skills required.

For 2026, WOSADO has launched a special Botanic Collection, where each lash in the series is named after a specific flower. 

This is the brand’s first time experimenting with lashes designed for larger eye shapes, particularly targeted at the Western market. 

WOSADO has built a proprietary soft magnetic system from scratch, sourcing antibacterial fibers from DuPont, filing over 20 patents, and setting up a dedicated magnetic research lab before launching a single product. 

A magnetic clip applicator holds both the upper and lower lashes simultaneously, so there’s no freehand liner, drying time, or second-guessing the placement

WOSADO products feature safe, glue-free lashes that go on within seconds. They’re reusable for over 100 uses, and are waterproof, sweatproof, and wind-resistant. 

WOSADO’s lashes are natural and lightweight appearance. The products are all handcrafted; thoughtfully woven, manually trimmed, and carefully polished. 

Therefore, they don’t feature the rigidity, chemical adhesives, or preservatives that machine-made lashes usually do. 

DuPont antibacterial fibers are vegan, sensitive-eye safe, FDA-cleared, SGS, and RoHS certified.

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